It’s a few weeks old, but this is the first I have heard of it. (yes, despite my extended absence from this blog, I have been keeping up with the Lego news!) Lego says that the Friends theme is a success, I take that back. What they actually said was that the line has had “astonishing sales” and it is increasing “production to meet the demand of the all important Christmas period.” In fact,the Friends theme has sold twice as many sets as they had expected in the first six months of the year!
You can read the entire article here.
I’ve gotta say, its somewhat tough for me to believe they are selling as much as Lego says they are. Although the line has appeal to girls (my six year old daughter loves it!) every time we go to the toy section, I see a ton of the sets sitting on the shelves. But, then again, I don’t know how much inventory the stores keep because, if you go by the toy store shelves, it looks like almost everything except for new releases is not selling.
I seriously doubt that Lego will increase production on a line that isn’t selling. So I guess I just have to take them at their word. I’m glad that there is a line that is attracting girls to the world of Lego.
Also, at the bottom of the article, they mention that Ninjago is still outperforming their expectations. Another piece of good news since my kids live both the show and the theme!
What do you think? Do you or anyone you know buy Friends sets? Are you glad for the good Ninjago news? Let me know in the comments!
Bricks N More 